Search engine marketing
Search engine marketing = a surge in visitor numbers
In a world where Google handles over 150,000,000 search queries every day, a terrific product and great looking website are simply not enough. Your website also needs to be a tireless search engine marketing performer.
Many elements of your website will impact on the success of your search engine optimisation: design, code, use of keywords and phrases to name just a few
Search engine optimisation - building it in, then building on it
At Cubeworks, this means that we build search engine best practice into your website from the start. It also means we can monitor your search engine marketing and make adjustments to any search-sensitive element of your site accordingly.
You can also rest assured that we do not use any automated submission tools or underhand tactics to enhance your search engine results - both of which can often do a site more harm than good. Our methods are genuine and ethical - the effects lasting.
Pay Per Click - search engine marketing with rapid results
A well-researched Pay Per Click (PPC) campaign will attract qualified visitors to your site, achieving results that are unattainable in the early stages of organic search engine marketing. To help you get the most from PPC we'll conduct a short feasibility study for your website and prepare a report and projection. This will include:
- Analysis of suitability of Google, Overture and other advertising networks
- Keyword research
- Recommended bids for each keyword or group of words
- Estimated positions for all bid levels
- Daily & monthly budget recommendations
- Suggested advert wording
This allows you to decide whether PPC will succeed. Primarily, this will depend on current bid levels and competitive PPC activity.
We'll also integrate powerful analytics software into your website so you can track conversion rates from your PPC campaigns through your online control panel.
To find more about how to ensure you can be found on the internet, contact us.
