Reporting and analysis

Some searching questions

• Who is visiting your web site?
• Where are your visitors coming from?
• What search keywords are they using?
• How successful is your web and mobile marketing compared to your competitors?
• What is your conversion rate from visitors into sales leads?
• And perhaps most importantly, is your marketing budget being well spent?

Not sure? Not a clue?

If you don't know, your business is probably losing out. Your internet marketing will become more effective as soon as you know - and use - the answers to these questions.

The importance of knowledge

It is vitally important that prospective customers can find you, and that when they do, what they're looking for is easy to find and relevant to them.

If large numbers of relevant visitors are coming to your site but leaving before they have made a purchase or a sales enquiry, you are losing revenue. Equally if you are attracting the wrong type of visitor, your budget will be mis-spent as you will not convert them to customers.

How are your visitors behaving?

A non-commercial organisation may purely be interested in numbers of visitors and which pages are the most popular, while those with a busy e-commerce site will benefit from comprehensive business intelligence data.

We always recommend the most appropriate web analytics software to suit your requirements and your budget.

Helping you make sense of all the data

We believe that we'll both benefit from a long-term relationship. As part of this, we will host regular review meetings at which, together, we can evaluate all aspects of your internet marketing strategy and translate web usage reports into action plans.

To learn more about how our experts can improve your online prospects, contact us.