Email marketing
Email marketing – making the most of it
For many companies, email marketing, including B2B email marketing is central not just to their online promotion, but their entire business strategy.
It's easy to see why: simultaneously far-reaching and cost effective and, with the right software, it is an incredibly powerful medium. Email marketing can:
- Achieve direct response including online and offline sales
- Generate new leads
- Build brand awareness
- Strengthen relationships with existing customers
- Support other marketing activities – seasonal offers, new product launches, competitions, sponsorships, special events etc.
- Provide invaluable feedback
- Help keep your customer databases up to date.
At Cubeworks, we have a wealth of email marketing experience and know-how available for you to profit from.
Create an effective and well-timed email ...
We'll work with you to design an attention-grabbing email with a strong message. We can also help you target the right people and select the best time to run a campaign for maximum response.
...and ensure it gets there
Thanks to advanced email marketing software, we can:
- Secure permission from your recipients
- Construct your content and code in a way that differentiates you from less scrupulous email marketers
- Send your campaign via a reputable email marketing delivery service to ensure that your email bypasses spam filters (ethically) and reaches a qualified audience every time.
Email marketing software – making marketing easy
With Cubeworks, you'll also discover an easy and effective way to create and evaluate your email campaigns. The software we'll make available to you enables your marketing people to:
- Create HTML and plain text emails that drive traffic to your site
- Plan campaigns using an unlimited number of subscriber lists
- Target recipients based on their interests and personal profile
- At-a-glance graphical reporting on all email marketing campaigns
- Track click-throughs to your website
And your Cubeworks account manager will also be on hand to help you monitor and evaluate each campaign, ensuring ongoing improvement.
To start seeing improved results from your email marketing, contact us.
