Latest news
All hands on deck to meet product launch
29 November 2006
B&G, the global leaders in yachting navigation systems, successfully launched their new H3000 product range with Cubeworks’ providing the wind in their sails.
Faced with a high-profile new product launch, B&G turned to Cubeworks to produce a visually-compelling micro-site that could sit separately from the main B&G website. The result is a highly-focused piece of marketing that promotes the new product features and drives customers to sign up to product updates or find their nearest dealer.
Pressing against a hard deadline and with new content being produced up to the last minute, Cubeworks' team worked hard to ensure that the new site was ready on launch day without making any sacrifices.
Cubeworks’ director Alex Cowell said: “It was quite a challenge for us to launch the new site in time for B&G's product launch but the production team pulled out all the stops to ensure we hit the deadline.”
'It is exciting to be working with a global market leader like B&G and we really look forward to working together on further aspects of their internet marketing in the coming months.'
