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Cubeworks awarded major Guinness Premiership contract
01 August 2005
Cubeworks have won a major contract with Diageo after a competitive pitch to provide employees with online access to all GUINNESS Premiership sponsorship opportunities for the coming seasons.
Diageo has signed a four year agreement – valued at £20m – with Premier Rugby for GUINNESS beer to become the new title sponsors of the world's leading domestic rugby union competition. The Zurich Premiership will become The GUINNESS Premiership for the start of the 2005/2006 season.
The core of the system is Cubeworks' sponsorship activation platform – Sponsorworks – which provides sponsors and their consultants with powerful online tools to manage and evaluate all aspects of all types of sponsorship – from sport to the arts.
Cubeworks director Alex Cowell said: "The whole team are very excited that we will be working with Diageo to maximise the value to the business of this major sporting sponsorship.
"As well as providing a system that will add immediate value to the GUINNESS Premiership sponsorship, Cubeworks will be delivering a system that will assist in the management and evaluation of any future sponsorships that the global business undertakes, with minimal additional investment."
To find out how SPONSORWORKS can maximise the value of your business's sponsorship or allow your agency to streamline its sponsorship management, contact Alex Cowell on 01273 733373.
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