The client

University of Southampton, Centre for Enterprise and Innovation (CEI)

About the client

The roles of the CEI at the University of Southampton are to commercialise ideas through licenses and spin-out companies and to protect intellectual property. Crucial to its success is the ability to publish up-to-date news and event information for the benefit of investors, partners, staff and students.

The challenge

CEI was a recently formed department when we starting working with them in 2002. As such, it required new branding. Similarly, there was no existing website. Our challenge was to create a brand new site satisfying three core needs:

• Communicate high volumes of information for each of its audiences
• Provide up-to-date information on their events programme
  
• Publish press releases regarding spin-outs online asap

The solution

A site enabling the University's staff to add and edit pages and manage all content from any location via Cubeworks' content management system, WebAttaché. This allows the University to have a team of five people managing the website with two publishers and three editors, creating a publishing workflow.

The result

The website and content management system allowed the University to:

• Update the new website at any time
• Achieve a consistent look and feel with their new branding
• Create a five-man website editing team to disseminate content authoring
• Control all aspects of publishing
• Capture visitor attention and attain high levels of repeat visits

Having chosen a CMS, not only was the University in full control of content, but two years on, found that rebranding the site was a straightforward case of swapping templates. We rebranded the website for a second time in June 2006, making further design and navigation improvements, with no interference to the content.

What did they say about Cubeworks?