The problem with mobile apps
I read with interest a recent article by Technology Review about their experience with rolling out mobile apps (full article).
The story describes vast development budgets, very low returns and immense production frustrations, even resulting in good people leaving the company. The result being that the publisher has ditched apps entirely in favour a mobile Web strategy based on HTML5 – a strategy that the Financial Times very successfully led the way on in 2011.
“App or mobile website?” is a question that we get asked a lot at Cubeworks, when there are new projects on the table. We definitely noticed a fad for apps 12-18 months ago, but increasingly people are realising the closed, expensive nature of native mobile apps and are becoming more interested in HTML5 mobile websites and, in particular, asking a lot of questions about the responsive design approach – which Danielle, from our design team, discussed recently on this blog. That’s not to say that mobile websites are a one-size-fits-all approach but it’s always telling for to observe where the hot topic of conversation is moving to.