EPiServer innovations to get the most from your budget and improve your marketing
We are always looking for ways to be more lean and efficient as we know clients’ budgets need to spread further in today’s economic climate. With this in mind, EPiServer has brought out some some nice new features to cut down on your costs, and at the same time help you improve your digital marketing reach.
SiteAttention – Cut your SEO costs
You may use an agency for SEO, or you may be spending a lot of your valuable time struggling with spreadsheets and guessing at the right keywords to optimise your content. Site Attention could significantly reduce these costs for you. What you get:
- Context driven keyword suggestions while you develop content for a page in EPiServer
- An instant visual reading of the SEO performance on the page that integrates with Google Analytics
- The step through optimiser that even points to where you should be entering content within EPiServer to comply with best practise SEO
Take a look at the video to get a feel for how it works:
There is a free version that gives most of the features above, and a premium version that integrates with Google Analytics for a monthly fee of £169 – good value if you put it in the context of your SEO budget.
Social Reach – Increase your social presence without leaving EPiServer
Promoting pages and campaigns to Facebook and Twitter from your CMS is not a new concept, but EPiServer have done a good job of making this easy with Social Reach.
The best feature here is the ‘overview’ which allows you to track activity in real time and have a comprehensive understanding of the success of your social campaigns. You can also increase your chances of conversion by integrating your campaign with the built in personalisation tool that was introduced with EPiServer 6.
A sign of good things to come
These features are a sign of good things to come from EPiServer. The good folks at EPiServer are increasingly focusing on making your CMS the ‘one stop shop’ for creating and distributing multi-channel content that will drive relevant traffic to your site.
All these developments help the Cubeworks vision of driving down costs and increasing efficiency for our customers without compromising on quality.